Marketing on the Internet was initially made popular by using optimizing and websites those sites through Search Engine Optimization (SEO) techniques. While still a worthwhile strategy, SEO has been upgraded by Internet 2.0 strategies, for example, social media marketing. Social networking marketing is when companies use Internet 2.0 platforms, like blogs, social networking sites (such as Facebook, Google+, Foursquare, Twitter, and YouTube), along with other emerging online marketing tools. The advantage of web 2.0 platforms versus the conventional way of advertising, and even traditional site marketing, is that it involves ‘two-way communication’, where consumers are empowered to create content and businesses are incentivized to communicate with their clients.
The traditional marketing model was to get as many eyeballs on your product or service’s message as possible and hope that a proportion of customers purchase. Yellow pages, radio advertising, direct mail, television commercials, magazine advertisements, etc. Are examples of these conventional advertising methods. These traditional kinds of marketing are no more effective as many consumers have become blind to the ‘one way’ messaging. The message was overdone and individuals no longer trust advertisers. A recent survey found that just 14% of people trust advertisements while 76 percent of people anticipate consumer recommendations. Accordingly, more marketers began seeking alternative approaches to get in touch with potential customers.
The times of broadcasting your product or service message from the masses and hoping for a reply are gone. People do not want to purchase from nameless, faceless companies. Not only are consumers paying attention to the ‘man behind the curtain’, but they also wish to understand what others are saying about your products or services. A recent study concluded that 80% of US Internet using mothers were affected by word-of-mouth from family and friends when making a purchase decision. No additional media platform allows for small businesses to gain from consumer word of mouth promotion like social media advertising.
Benefits Of Social Media Marketing
Word of Mouth Marketing- Word of mouth marketing has ever been the most influential way to generate sales. With social networking marketing, you are able to create raving fans that will voluntarily promote your product and solutions to their networks of friends. Of course, if your service or product is poor, you may suffer the reverse benefits.
Increased New Customer Acquisitions – The main advantage of social media marketing is that you will have the opportunity to connect with networks of potential customers that you would otherwise be unable to come across utilizing other classic marketing methods and even SEO.
Customer Retention – Web 2.0 platforms are the ideal places to communicate with your customers about new products, special promotions, or just to instruct them on your business. Through consistent, FREE communication, you can keep your company in front of your client’s eyeballs which can, in turn, result in repeat business and referrals. Remember, the secret to this type of communication is to be content-rich; don’t use these avenues to pitch your product or service.
Rapid Results – The effective and successful implementation of a sociable networking marketing plan will produce almost immediate results for your business. This growth could be quantified through enhanced site traffic, increased lead acquisition, and finally increased sales. Unlike radio or TV ads, where your clients disappear once the ads go off the air, these web 2.0 platform benefits will last long-term so long as the communicating and updating of your social networking existence are maintained.
Brand Awareness – Branding your business using social networking marketing is a lot easier, quicker, and less expensive to achieve than traditional advertising moderate or even website marketing. Learn about WordPress website design right here.
Why Aren’t More Businesses Utilizing Social Media Marketing?
Quite honestly, most businesses don’t understand how to create or implement this kind of strategy. What options do small business owners have when looking to create & execute a Social Networking marketing strategy:
Do it yourself- The simple fact is learning the basics of social media, creating a strategy, and executing the plan is a job which every business owner is capable of performing. Finding the right training programs which will show you step-by-step how to create and manage web 2.0 platforms is paramount as is using software which will let you manage all of your accounts from one easy site. With a small bit of an investment in education, you may produce your very own web 2.0 marketing plan. With just a little bit of study, it is possible to find an all-in-one do-it-yourself social networking dashboard that will permit you to perform your web 2.0 marketing in less than 10 minutes every day.
Outsource- outsourcing is a far better alternative to hiring a worker as you won’t need to hire, train, manage, and cover an employee to perform these functions. But, there’s a cost for these benefits. Outsourcing these services can be quite pricey. I have known social media companies to charge more than 1,000 to create a Facebook Fan Page. This task takes, at most, 20 minutes to install. Again, the issue revolves around education. Unless you understand how social networking marketing functions, then you shouldn’t outsource or hire the tasks unless you’re willing to overpay. Click here to learn more.
Employ a worker – while leveraging the moment, experience, and professional services of other people is a smart way to conduct business, in many situations this strategy fails. Why? In the end, it is up to the small business owner to produce the plan and manage the employee. However, most business owners don’t understand web 2.0 sufficiently to make a plan and have not a clue how to manage the worker. Plus, paying a worker raises your labor expenses, your payroll taxes, your advantage, etc.